🎯 Why is it important?

Google is no longer just looking at keywords. Algorithms like RankBrain and BERT can understand the intent behind a user’s search.
If your content doesn’t align with that intent, even if you rank high, users will bounce quickly → Google sees this → your rankings drop.

📌 Types of User Intent

1. Informational

   • The user wants answers or knowledge.

   • Example: “How to learn SEO”

   • Best content: Blog posts, tutorials, videos, infographics.

2. Commercial Investigation

   • The user is researching before making a purchase.

   • Example: “Best Samsung phone 2025”

   • Best content: Comparison articles, product reviews, feature tables.

3. Transactional

   • The user is ready to buy or take action.

   • Example: “Buy iPhone 15 Pro Max cheap”

   • Best content: Product pages, checkout flows, landing pages with strong CTAs.

4. Navigational

   • The user is looking for a specific brand or site.

   • Example: “Amazon login”

   • Best content: Homepage or branded landing pages.

🛠 Practical Ways to Identify User Intent

1. SERP Analysis
   Search your keyword and check the top results.

   • Mostly blog posts? → Informational.

   • Mostly e-commerce sites? → Transactional.

2. Google Suggest & People Also Ask
   These sections show you related queries that reveal intent.

3. User Behavior Analysis (Google Analytics + Hotjar)
   High bounce rate on an article? → Maybe users expected a product page instead.

4. Keyword Categorization by Intent
   Before creating content, classify your keywords:

   • Informational → Blog content.

   • Transactional → Sales page.

   • Commercial investigation → Review/comparison page.

🚀 The Final Outcome

When your content matches user intent:

• CTR increases (users click because your result matches their need).

• Dwell time increases (users stay because their problem is solved).

• Bounce rate decreases.

• Google rewards these signals → Higher rankings.